Whether you’re a big or small business, or even an individual, your digital footprint is an important concept to be considering in 2018. You’ve likely heard the term thrown around before, but what does it mean? A digital footprint is the trail you leave behind on the net. As the saying goes, the internet is …
Are we living in a dystopian sci-fi movie? We have become a globe of people speaking into their devices, many of which now have names, fully recognise the cadence and lilt of our voice, and answer our every query. Whether you want to know tomorrow’s weather forecast or the name of that actor in that …
Everyone knows that the world of SEO moves fast. There are always new techniques, tactics and opportunities. We read articles, subscribe to blogs, and work every day to try and ensure we are delivering the best SEO service we can. But why? In 2018, does SEO really matter? Digital Freak delved into some of the …
SEO, or Search Engine Optimization, is the process of increasing the ranking of your page or site on a search engine, usually Google. While you should naturally be looking at and including other search engines for your SEO techniques, Google often has much stricter rules (as people are wont to break them), so that’s what …
The world of SEO and digital marketing moves fast. And it’s not alone. Technological advances over the past decade have been phenomenal. We have moved from a world where most Internet activity was conducted on desktops to society dominated by mobile phones, tablets and laptops. Whether you’re an Apple lover or an Android fan, chances …
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt …
