Hit the top of list
with Google ads





Get ahead with effective Google ads
Google Ads are your ticket to the top of the search results, putting your business in front of the people who are ready to buy.
Whether you’re looking to drive more leads, boost sales, or increase brand awareness, Google Ads is the most effective way to reach your goals.
With precise targeting, measurable results, and the power of the world’s largest search engine behind you, it’s time to take your business to new heights.
Drive more leads
We create tailored Google Ads campaigns that attract high-quality leads who are actively searching for your products or services. No wasted clicks, just real potential customers.
Boost online sales
Our ads are designed to convert. By targeting the right audience at the right time, we help you increase sales and get the best return on your ad spend.
Grow brand awareness
Even if they’re not ready to buy today, we’ll make sure your brand stays top of mind with your target audience, setting you up for future success.
$0 million+
ad spend managed
0 million
Total impressions in the Australian market
0.78 million
total traffic/clicks generated for our ad clients
0+
ad accounts managed to date
Our results speak for themselves
We don’t just run Google Ads—we deliver results that matter.
Our team of experts constantly optimises your campaigns to ensure you’re getting the best possible outcome.
We track everything from clicks to conversions, so you know exactly how your ads are performing. We’ll use every tool at our disposal:
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Google Merchant Center
- Google Ads Editor
- Looker Studio
- Custom Reporting Dashboards
- Microsoft Clarity & Hotjar

Packages tailored
to your goals
We’re not about set and forget. That’s why we tailor bespoke packages that align with your goals. Ensuring you won’t spend money on things you don’t need.
We don’t waste
your budget
We optimise campaigns to get the most bang for your buck, cutting out the fluff and focusing on what works.
We’ll manage
everything
From ad management to creating compelling Google ad copywriting - we do it all. We take the hassle out of managing your ads so you can focus on fulfilling your sales.
Our process
We take the time to properly understand your business, your site requirements and your brand feel to ensure your campaign hits all the right marks.
Discover & research
We’ll meet with you to understand your goals, refine your offers and then get to work researching exactly which keywords will drive success.
Build your campaign
Our Freaky experts will set up your campaign, implement the right tracking and develop success-driving ad copy.
Review & refine
We’ll circle back to you to ensure all your messaging is on-brand and ready to go.
Learning period
We’ll observe, analyse and understand the patterns around your ads campaign to ensure everything is optimised for maximum results.
Campaign optimisation
We’ll continue to monitor and improve your campaigns so you get the clicks, leads and sales you’re after.

Get a FREE Google ads audit
Ready to supercharge your Google Ads? Get a free audit from us to uncover hidden opportunities and optimise your campaigns for maximum impact. Let’s make your ads work harder for you and drive the results you’ve been waiting for!
Advocacy
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
4.41%
Average CPC (Cost Per Click)
$2.15
Average CVR (Conversion Rate)
1.96%
Average CPA (Cost Per Acquisition)
$144.83
Average CTR (Click Through Rate)
0.59%
Average CPC (Cost Per Click)
$0.93
Average CVR (Conversion Rate)
1.00%
Average CPA (Cost Per Acquisition)
$106.04
Auto
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
4.00%
Average CPC (Cost Per Click)
$3.69
Average CVR (Conversion Rate)
6.03%
Average CPA (Cost Per Acquisition)
$50.28
Average CTR (Click Through Rate)
0.60%
Average CPC (Cost Per Click)
$0.87
Average CVR (Conversion Rate)
1.19%
Average CPA (Cost Per Acquisition)
$35.52
B2B
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.41%
Average CPC (Cost Per Click)
$5.00
Average CVR (Conversion Rate)
3.04%
Average CPA (Cost Per Acquisition)
$174.20
Average CTR (Click Through Rate)
0.46%
Average CPC (Cost Per Click)
$1.19
Average CVR (Conversion Rate)
0.80%
Average CPA (Cost Per Acquisition)
$195.54
Consumer Services
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.41%
Average CPC (Cost Per Click)
$9.60
Average CVR (Conversion Rate)
6.64%
Average CPA (Cost Per Acquisition)
$136.05
Average CTR (Click Through Rate)
0.51%
Average CPC (Cost Per Click)
$1.22
Average CVR (Conversion Rate)
0.98%
Average CPA (Cost Per Acquisition)
$90.72
Dating & Personals
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
6.05%
Average CPC (Cost Per Click)
$4.17
Average CVR (Conversion Rate)
9.64%
Average CPA (Cost Per Acquisition)
$115.14
Average CTR (Click Through Rate)
0.72%
Average CPC (Cost Per Click)
$2.24
Average CVR (Conversion Rate)
3.34%
Average CPA (Cost Per Acquisition)
$90.35
E-Commerce
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.69%
Average CPC (Cost Per Click)
$1.74
Average CVR (Conversion Rate)
2.81%
Average CPA (Cost Per Acquisition)
$67.91
Average CTR (Click Through Rate)
0.51%
Average CPC (Cost Per Click)
$0.68
Average CVR (Conversion Rate)
0.59%
Average CPA (Cost Per Acquisition)
$98.70
Education
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
3.78%
Average CPC (Cost Per Click)
$3.60
Average CVR (Conversion Rate)
3.39%
Average CPA (Cost Per Acquisition)
$109.05
Average CTR (Click Through Rate)
0.53%
Average CPC (Cost Per Click)
$0.71
Average CVR (Conversion Rate)
0.50%
Average CPA (Cost Per Acquisition)
$215.04
Employment Services
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.42%
Average CPC (Cost Per Click)
$3.06
Average CVR (Conversion Rate)
5.13%
Average CPA (Cost Per Acquisition)
$72.06
Average CTR (Click Through Rate)
0.59%
Average CPC (Cost Per Click)
$1.17
Average CVR (Conversion Rate)
1.57%
Average CPA (Cost Per Acquisition)
$89.21
Finance & Insurance
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.91%
Average CPC (Cost Per Click)
$5.16
Average CVR (Conversion Rate)
5.10%
Average CPA (Cost Per Acquisition)
$122.90
Average CTR (Click Through Rate)
0.52%
Average CPC (Cost Per Click)
$1.29
Average CVR (Conversion Rate)
1.19%
Average CPA (Cost Per Acquisition)
$85.14
Health & Medical
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
3.27%
Average CPC (Cost Per Click)
$3.93
Average CVR (Conversion Rate)
3.36%
Average CPA (Cost Per Acquisition)
$117.14
Average CTR (Click Through Rate)
0.59%
Average CPC (Cost Per Click)
$0.95
Average CVR (Conversion Rate)
0.82%
Average CPA (Cost Per Acquisition)
$108.87
Home Goods
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.44%
Average CPC (Cost Per Click)
$4.41
Average CVR (Conversion Rate)
2.70%
Average CPA (Cost Per Acquisition)
$130.70
Average CTR (Click Through Rate)
0.49%
Average CPC (Cost Per Click)
$0.90
Average CVR (Conversion Rate)
0.43%
Average CPA (Cost Per Acquisition)
$174.26
Industrial Services
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.61%
Average CPC (Cost Per Click)
$3.84
Average CVR (Conversion Rate)
3.37%
Average CPA (Cost Per Acquisition)
$118.92
Average CTR (Click Through Rate)
0.50%
Average CPC (Cost Per Click)
$0.81
Average CVR (Conversion Rate)
0.94%
Average CPA (Cost Per Acquisition)
$77.37
Legal
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.93%
Average CPC (Cost Per Click)
$10.13
Average CVR (Conversion Rate)
6.98%
Average CPA (Cost Per Acquisition)
$129.03
Average CTR (Click Through Rate)
0.59%
Average CPC (Cost Per Click)
$1.08
Average CVR (Conversion Rate)
1.84%
Average CPA (Cost Per Acquisition)
$59.28
Real Estate
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
3.71%
Average CPC (Cost Per Click)
$3.56
Average CVR (Conversion Rate)
2.47%
Average CPA (Cost Per Acquisition)
$174.92
Average CTR (Click Through Rate)
1.08%
Average CPC (Cost Per Click)
$1.13
Average CVR (Conversion Rate)
0.80%
Average CPA (Cost Per Acquisition)
$112.19
Technology
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
2.09%
Average CPC (Cost Per Click)
$5.70
Average CVR (Conversion Rate)
2.92%
Average CPA (Cost Per Acquisition)
$200.28
Average CTR (Click Through Rate)
0.39%
Average CPC (Cost Per Click)
$0.77
Average CVR (Conversion Rate)
0.86%
Average CPA (Cost Per Acquisition)
$155.40
Travel & Hospitality
Google ad benchmarks
- Google Search Ads |
- Google Display Network Ads
Average CTR (Click Through Rate)
4.68%
Average CPC (Cost Per Click)
$2.30
Average CVR (Conversion Rate)
3.55%
Average CPA (Cost Per Acquisition)
$67.10
Average CTR (Click Through Rate)
0.47%
Average CPC (Cost Per Click)
$0.66
Average CVR (Conversion Rate)
0.51%
Average CPA (Cost Per Acquisition)
$148.70
*Data aligned with Wordstream’s 2024 Google Ad Benchmarks. See here
Compare with industry benchmarks
Ever wondered how your Google Ads campaigns stack up against the competition?
With our Google Ad Benchmarks Tool, you can easily compare your performance to industry averages.
Big results for a local baby care brand
In just a few months, we helped a local baby care e-commerce company transform their business.
Our tailored online ads strategy brought instant visibility and new leads, driving more sales and boosting their brand awareness.
Not only did they see a surge in traffic and engagement, but we also helped them save money on PPC costs while increasing conversions.
The result? A thriving online presence and a business that’s growing stronger every day!

New user traffic increased by
0%
Average cost-per-click reduced by
-0%
Google ad click-through-rate grew by
0%
Increased overall conversion by
0%
through Google ads
Got questions?
We have answers.
Google Ads is an online advertising platform that puts your business in front of potential customers when they search for relevant keywords. It drives targeted traffic to your website, increases your visibility, and helps you attract more leads and sales.
We track key metrics like clicks, conversions, and ROI to measure the success of your campaigns. Regular reports and analytics show how your ads are performing and help us make data-driven adjustments to boost your results.
A Google Ads audit reviews your current campaigns to identify strengths, weaknesses, and opportunities for improvement. It ensures your ads are optimised for better performance, higher engagement, and a stronger return on investment.
We combine industry expertise with a personalised approach to craft Google Ads campaigns that align with your business goals. Our focus is on delivering high-impact results, tailored strategies, and ongoing optimisation to keep you ahead of the competition.
Your budget depends on your goals and competition in your industry. We help you set a budget that maximises your ad spend efficiency and aligns with your objectives, ensuring you get the best possible results without overspending.
Some extra expert insight
Thinking about diving into Google Ads? Check out our blog for free tips, strategies, and insights to help you get started and make the most of your ad campaigns. We’ve got all the info you need to succeed!
Get the good stuff

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