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Business Strategy

Harnessing the Healing Touch of Digital Marketing in Healthcare!

1 Comment / Business Strategy / By

The healthcare industry, comprising a vast array of services ranging from general practitioners (GPs) and veterinarians to medical technology companies, orthodontics, and dental practices, has not been immune to the transformative power of digital marketing. In today’s interconnected world, digital marketing has emerged as a vital tool for healthcare professionals and businesses to reach their …

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Embrace the Future of Ecommerce with Shopify Editions Summer 23!

6 Comments / BUSINESS, Business Strategy, CONTENT, Marketing, website / By

In the ever-evolving landscape of ecommerce, staying ahead of the curve is essential for small businesses aiming to launch and expand their online ventures. Enter Shopify, the trailblazer in providing essential internet infrastructure for commerce. With the launch of Shopify Editions Summer ’23, the platform has introduced over 10 transformative updates that are set to …

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Why You Want to Work with Our Digital Agency!

16 Comments / Business Strategy, CONTENT, Marketing / By

Today, all businesses are digital businesses – which is why small businesses need a strong online presence to thrive and stay competitive. However, building and maintaining a successful digital marketing strategy can be a daunting task for many entrepreneurs. That’s where our digital agency comes in. With a range of affordable small business marketing services, …

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Why Aussie Businesses Like Us are Loving AI Tech

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Artificial intelligence (AI) technology has rapidly emerged as a transformative force in various industries worldwide, and businesses are no exception! With its potential to revolutionise operations, enhance customer experiences, and unlock new opportunities, AI has generated a sense of optimism among businesses. From small start-ups to large enterprises, organisations are increasingly adopting and leveraging AI …

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Google Weighs in on Responsible AI – And What it Means for Digital Marketing

9 Comments / BUSINESS, Business Strategy, CONTENT, Marketing, SEO, SOCIAL MEDIA / By

AI advancements and adoption are probably the most important innovations of 2023, and the implications are far-reaching – impacting everything from how we create art and poetry to jobs and purchases. As governments, including Australia’s own, try to work out the regulations to govern this technology, Google has weighed in with their own policy. Here’s …

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Online Businesses Need to Get to Know Their Customers – Here’s How

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You probably know quite a lot about your employees. At our digital agency in Melbourne, for example, we all know that Karyn doesn’t take enough time off (ever), that Matt works from 5 am like some kind of crazy person, and that Bianca is the go-to person for social content. But do you know your …

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7 Metrics Your Digital Marketing Team Needs to Track in 2023

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Metrics are how you measure the performance of your digital marketing strategy – so, without the right metrics, you won’t know if the time and money you’re spending on your digital marketing campaigns are worth it! Here’s what your team should be tracking in 2023. #1 – Percentage of new visitors  This metric helps answer …

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7 Metrics Your Digital Marketing Team Needs to Track in 2023