The retail season is in full swing, and with spending hitting $47 billion and 5 million Aussies buying online monthly in 2022, no one can afford not to have an e-commerce presence! As online shopping has surged on a global level, Google has pivoted to do what it does best – help people find exactly what they …
Google Shopping Updates are All About Finding Deals! Read More »
One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic SEO? The simple answer is that you should do BOTH. And no, we’re not trying to upsell you on more services – we just want to get you the results …
Ecommerce is thriving but it’s no time to sit back and relax – after all, the competition out there is fierce. Here are the top e-commerce trends and tips to keep your business booming, from our digital marketing team in Melbourne. Step #1 – Offer more ways to pay With e-commerce on the rise, there …
Turn Up the Heat with These Revenue-Driving E-Commerce Trends! Read More »
In recent months, Facebook has started removing certain aspects of their ad-targeting options, with this starting to come into effect from January 19th. This is in response to the intense scrutiny the Facebook parent company, now known as Meta, has been facing over how their ad-targeting has worked in the past. For a company that …
Facebook Interest Targeting – The Social Media Challenge of 2022 Read More »
Selling products on social media naturally increased during the pandemic because many customers simply didn’t have a choice. But the long months of lockdown and the rising buying power of younger, social media-loving generations has created a lasting appetite for social selling. People are not buying on social media because they must or because it’s …
Sometimes it seems like every competitor to your business is on social media, posting blog articles, and sending emails at a rate that’s difficult to keep up with. When you’re under pressure to keep your digital marketing actively driving conversions, it’s easy to start looking for marketing tricks and tactics that promise to deliver a …
Clickbait is a Tempting Way to Drive Traffic – But Beware! Read More »
These 3 Sales Mistakes are Dooming Your Online Deals In the recently released 5th annual ‘State of Sales’ report from LinkedIn, the social media platform shows us some of the biggest missteps businesses are making and how these can put sales in jeopardy. Now, keeping in mind that digital marketing is a steep learning curve …
These 3 Sales Mistakes are Dooming Your Online Deals Read More »
We’re all familiar with the saying that the only constant in life is change, and search engine optimisation is no different. Here are some emerging SEO trends and technologies, as well as insights on how to utilise them in campaigns. #1 – SEO A/B Testing You’re probably familiar with user A/B testing and the benefits …
#4 SEO Trends and How They Impact Your Campaigns Read More »
The biggest retail season is around the corner, and according to recent research, 87% of global shoppers are still planning to do their usual holiday season shopping, with 57% still looking forward to making purchases on Black Friday and cyber Monday. And with Facebook being the most popular platform for purchasing gifts, it makes sense …
At our digital marketing agency, we work with a lot of businesses that understand the value of online advertising – especially social media advertising like Facebook ads. However, it often comes down to a matter of budget, which is understandable. As a result, our team works hard to make these ads as affordable as possible …
