Online advertising has been around for a while now, with Google Ads launching as AdWords all the way back in 2000 with an astonishing 350 advertisers! These days, Google Ads are a powerful tool for selling online, capturing 74.6% of all search ad spending in the USA alone. But that doesn’t mean you’re too late […]

Firstly, it’s important to note that every business needs to be selective about certain elements of their digital marketing strategy. It’s not cost-effective or practical to try and do everything at once.With that in mind, many businesses end up confused by a lot of similar-sounding options for their online advertising strategy, feeling a little lost

When businesses are looking at enhancing their digital presence, search engine marketing is a typical starting point. After all, this is often how new customers find you and your products and services. But many organisations get tied up at this point in an argument about using organic SEO or PPC. The reality is that it’s

Gone are the days where advertising on television, billboards and newspapers was enough to get a product or service out into the public and into the minds of consumers. With so many people using the internet on a daily basis, the internet has become a popular place for businesses to communicate their offerings in hopes

As our approaches to marketing are constantly evolving and becoming more complex, so does the language we use to describe them. SEO and SEM are the two major categories under the search marketing umbrella. You may have heard these terms being interchangeably used, but if you aren’t already familiar with the fundamentals of search engine

There are more than two billion users on social media every day, the average person spending around two hours per day on social networking platforms. With such a large user base and the capacity to reach mass audiences, social media has evolved into an effective marketing platform that businesses utilise to promote their brand and

There are an estimated 500 million users of Instagram on a daily basis, making it a hub of marketing activity and a core source of social media traffic Selfies are queen here and the goal is to be either fun, interesting, beautiful or all three. Using contests and competitions on Instagram is a great way

Did you know that your competitors could be bidding on your company name to appear ahead of you in search results? Search Engine Marketing (SEM) allows you to reach existing and new customers by appearing right at the top of relevant search queries. And if you’re not doing it, your competitors will be. Asana is

A ripple of panic spread through the digital marketing universe last week. Every time Mark Zuckerberg takes to Facebook and announces a new algorithm, companies such as Digital Freak and the clients we service prepare to adapt our social media management. A change to the Facebook algorithm means we need to re-evaluate our digital marketing