Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), we thought we’d take a look at one interesting aspect. Namely, will AI-generated content, like that produced by ChatGPT, be detected by Google? How ChatGPT works Okay, so we all …
SEO Insights – Are Google Algorithms Okay with AI-Generated Content? Read More »
SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms from Google and others that evaluate their content. It drives organic traffic – visitors that arrive on your website through unpaid portals – and is one of the most valuable …
For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t see them. If you’re having trouble getting Google to show your pages in search results, chances are that you’re experiencing indexing issues. Here’s what these issues are and how to …
Google Struggling to Index Your Website? Here’s Why Read More »
Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the same weight. In this article, our SEO specialists in Melbourne are looking at what’s in store for this year – and what to ignore. #1 – EAT stays on top …
When it comes to digital marketing, it’s no secret that search engines call the shots. Over the years, organisations have learned that getting on with Google – and not taking costly shortcuts – is the only way to get ahead, and that means using any tool you can to help improve search page rankings. In …
SEO for YouTube –
Why it Matters and How to
Do it Right
Help! Google is Updating Page Experience! Google’s page experience update has gotten a lot less coverage than they’re doing away with third-party cookies for targeted behavioural advertising – but that doesn’t mean it’s not important! Here are some things to think about to keep your brand where it should be in Google rankings when this …
SEO, or search engine optimization, can be categorised as either on-page SEO or off-page SEO. On-page SEO refers to all the techniques you apply on your website itself – things like optimising service and product pages, adding keywords and meta data, and anything else that will increase rankings of each web page in search results. …
Social media has become a powerful pillar in digital marketing, with the platforms becoming more feature-rich and practical every year for small and large business alike. Rather than using these platforms just to keep in touch with friends and family, people are using them to look for local businesses and services, find specialists and interact …
Optimise for Search to Get the Most Out of Social Media Marketing Read More »
The value of search has been highlighted in 2020, providing easy, instant access to information, products and services throughout the ongoing COVID-19 pandemic. The first half of 2020 saw consumers and brands leveraging the power of SEO to overcome daily challenges, stay safe, and keep businesses operating in tough conditions. Search engine optimisation strategies had …
SEO Outlook – How to Position Your Business for the Rest of 2020 Read More »
