Over the last year, distinguishing between human and AI-generated content has become a bit of a nightmare – sorry for all the teachers and professors out there! AI writing is revolutionising the content landscape, making it important to recognise the nuances that set it apart from human authors. This guide from our content marketing agency …
Can You Tell the Difference Between Human and AI Generated Content? Read More »
Small businesses in the health industry are discovering the transformative power of digital marketing. From local wellness centres to specialised medical practitioners, the health sector can leverage a diverse range of digital marketing strategies to amplify their reach, connect with patients, and drive growth. In this comprehensive article, our digital agency in Melbourne will delve …
How Digital Marketing Revolutionises Small Businesses in the Health Industry Read More »
In the realm of professional networking and personal branding, LinkedIn has emerged as a powerhouse platform packed with great features. With over 922.3 millionmembers worldwide, it offers a unique space for individuals and businesses to connect, share insights, and build a strong online presence. One prominent feature that contributes to this growth is LinkedIn authority …
What is an Authority Article – And Why Your LinkedIn Profile Needs It Read More »
You probably know quite a lot about your employees. At our digital agency in Melbourne, for example, we all know that Karyn doesn’t take enough time off (ever), that Matt works from 5 am like some kind of crazy person, and that Bianca is the go-to person for social content. But do you know your …
Online Businesses Need to Get to Know Their Customers – Here’s How Read More »
Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), we thought we’d take a look at one interesting aspect. Namely, will AI-generated content, like that produced by ChatGPT, be detected by Google? How ChatGPT works Okay, so we all …
SEO Insights – Are Google Algorithms Okay with AI-Generated Content? Read More »
We get it – You love your customers; you believe in the value of your business; you want to do what’s right. But you also want sales. With the direction brands are moving in today, sometimes it almost feels a little shameful or embarrassing to say it out loud. But yes; you do need sales. …
The Best Digital Marketing Content for Each Level of the Sales Funnel Read More »
The last few weeks have been a lot of fun for the digital marketing industry, with a deluge of fearful articles about how content writers, graphic designers, and other creatives are going to go extinct because of AI. So, why aren’t we sobbing on the phone to our mums, hiding under the bedcovers, and racing …
How to Write Great Ad Copy Paid ads are a cornerstone of a solid digital marketing strategy, but many businesses struggle to get the returns they are looking for on the ads they’re utilising. The most common reason for this is poor ad copy. You have a limited amount of space to get your message …
How to Keep Your Emails Out of Spam Folders this Retail Season The holidays are on the horizon, and that means more than sunshine, barbies, and surfing – it means shopping—a lot of it. In 2020-21, we became one of the largest e-commerce industries in the world, bringing in $50.46 billion in 2020 (2% of the GDP) …
How to Keep Your Emails Out of Spam Folders this Retail Season Read More »
5 Best Practices for
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