When we talk about SEO, we usually talk about Google. After all, it’s the largest and most widely-used search engine in the world. But there’s another giant to consider that’s sitting in second place – YouTube. Here are some insights from our search engine specialists in Melbourne on how to use video to enhance your …
SEO for YouTube – Why it Matters and How to Do it Right Read More »
When done right, email marketing is an effective and rewarding way to promote products and boost sales by appealing to interested customers. When it goes wrong, it’s annoying junk mail. Here are some best practices to employ for your email marketing strategy to ensure your customers enjoy your content rather than sending it straight to …
5 Best Practices for Creating Engaging Email Marketing Content Read More »
Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes and businesses flood into the online space to showcase their products and services. This means digital marketing has to become more refined too. One powerful example of this is the …
When businesses are looking at enhancing their digital presence, search engine marketing is a typical starting point. After all, this is often how new customers find you and your products and services. But many organisations get tied up at this point in an argument about using organic SEO or PPC. The reality is that it’s …
PPC and SEO – A Search Engine Marketing Partnership Read More »
The biggest retail period of the year is almost upon us, starting with the build-up to Black Friday and Cyber Monday and lasting until Christmas. With ecommerce becoming a preferred way to shop, allowing consumers to skip the crowds and get great deals at the same time, the competition for online shoppers is fierce. Here …
