These days, it’s just common sense for a business to have an online presence in the form of a website. This is true even if your business is fairly small and local. With an estimated 2.05 billion people shopping online in 2020 and ecommerce sales alone predicted to reach US$3.9 trillion this year, businesses are …
Schema Markup – What it is and Why it Matters for SEO Read More »
Firstly, it’s important to note that every business needs to be selective about certain elements of their digital marketing strategy. It’s not cost-effective or practical to try and do everything at once.With that in mind, many businesses end up confused by a lot of similar-sounding options for their online advertising strategy, feeling a little lost …
Successful digital marketing should accomplish a lot. Adding value to your consumer’s lives, building your reputation and brand awareness, and engaging with your consumers. But it’s all driven by one thing: data. Data is collected from every point of your campaign, from conception to performance review. It shows you what works and what doesn’t, who …
Pay Attention to These 7 Google Analytics Metrics Read More »
