Blogging is one of the most popular content marketing tools you’ll find in a well-rounded digital marketing strategy, and it’s not hard to see why. Consumers – both private individuals and businesses – love using the internet for research, and blogging is the easiest way to get detailed, interesting, and engaging information about your products …
Social media has become a powerful pillar in digital marketing, with the platforms becoming more feature-rich and practical every year for small and large business alike. Rather than using these platforms just to keep in touch with friends and family, people are using them to look for local businesses and services, find specialists and interact …
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Building brand awareness sounds like typical marketing jargon, but it’s really just a way of saying “Making sure your customers know who you are, what you do and where to find you” – which is pretty important. Digital marketing is one of the very few areas where small businesses can most effectively compete with bigger …
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