Video should be an essential pillar in your online marketing, mostly because consumers can’t get enough of it! In 2020, 96% of internet users increased the amount of video they consumed – and this year, the average person is watching around 100 minutes of video content each day. And it’s not just funny pet videos and fails either …
Like any other business today, digital marketing relies heavily on data. The more we can get to know customers and their interests, the better organisations can tailor content to meet their needs. But this needs to be done lawfully and in the customer’s interests – and with so many regulations and privacy concerns, businesses need …
You’ve got a lot to say, but you know that attention spans on social media are *ahem* pretty short. In fact, if you don’t grab a viewer by the eyeballs in the first few seconds, you’ve lost them forever. So, how do you share your wealth of information with limited character counts and an even …
