Google is making huge steps in driving video marketing campaigns, with the release of Demand Gen and Video View campaigns! And the best part? It’s making video marketing even more affordable, simple, and accessible for small businesses! Google’s latest announcement brings exciting AI software tools designed to enhance video campaigns and boost demand. The introduction […]

The landscape of content marketing is rapidly evolving, and video is at the forefront of this transformation. As consumers increasingly dedicate their time to platforms like YouTube and TikTok, brands need to develop a video marketing strategy that resonates with younger generations. And the best news? It’s a very affordable digital marketing option for small businesses!

Video marketing is quickly becoming one of the most effective ways of reaching out to customers and creating brand visibility in the online space, especially for small businesses. According to statistics, 85% of businesses are already using video marketing and 88% of these are reporting positive results. In addition, video marketing campaigns are shared on

YouTube has grown to become the second largest search engine in the world after Google (who owns YouTube). This growth has led to this platform becoming a marketing haven for businesses(even small businesses!) where you can reach millions of potential customers worldwide. With over 2 billion active monthly users, YouTube is one of the most

When you think of YouTube videos in terms of digital marketing, you’re probably thinking of those ads that pop up before or during whatever it is that you’re watching. But this type of video marketing is getting much smarter and more user-friendly to both viewers and people marketing their businesses. After all, I don’t think

You’re probably saying, oh sure – video looks fantastic, but is it affordable or effective for a small business? You’re not alone! With tighter budgets and a greater need to spend where it’s going to get results, small businesses often avoid video because they think it’s just for the big dogs. After all, it’s expensive

Now, we’re not saying that video marketing is the ONLY way to increase sales, but it is taking the top spot as the most powerful option in your marketing arsenal – especially if you’re already running a good website and have your social media set up. Here’s why video marketing is critical if you want

Video should be an essential pillar in your online marketing, mostly because consumers can’t get enough of it! In 2020, 96% of internet users increased the amount of video they consumed – and this year, the average person is watching around 100 minutes of video content each day. And it’s not just funny pet videos and fails either

How to Get More Conversions from Your YouTube Channel Did you know that YouTube is the most-used social media platform in Australia? 78.2% of all Aussies aged between 16 and 64 used the site in 2020, so it’s no surprise that businesses are getting on board and creating their own channels and content. As consumers, we love

In a world of consumable, convenient content, video marketing is a trend you should be on top of. Videos used to be hard videos to create requiring expensive equipment and gallons of time, patience and the right software. But they are significantly easier now and in the most basic form all you need is a