How to Get More Conversions from Your YouTube Channel
Did you know that YouTube is the most-used social media platform in Australia? 78.2% of all Aussies aged between 16 and 64 used the site in 2020, so it’s no surprise that businesses are getting on board and creating their own channels and content. As consumers, we love video content – can’t get enough of it, really – and most of us will be spending around 100 minutes a day watching shows, tutorials, music, funny animal videos, and more on the channel. And video content is a great way to grow brand awareness, entertain and educate audiences, and increase sales. So, how can you make sure your videos are optimised for conversions?
#1 – Get to Know SEO for YouTube
YouTube is owned by Google, so the same SEO approach will help your videos get found more easily by all the right people. In fact, correctly optimised video content will also show up in Google search results! Here’s what to do:
- Use a relevant target keyword to name your video file
- Insert your keyword into the video title in a natural way
- Write up a video description with the keyword
- Tag your video with relevant keywords and longer phrases
- Select a category for your video
- Use a custom thumbnail
- Upload a file with subtitles and closed captions
#2 – Add in Your Call to Action
Of course, a strong call to action should be included in the tail-end of your video, but there are several different ways to get this done. You can include it in the script for your presenter to read out, you can add it to the description of your video (preferably at the beginning), and you can have it on your YouTube Channel Art (the banner at the top of your page).
Make your call-to-action clear, concise, and informative. You need to tell customers exactly what it is you want them to do and point them directly at your subscribe button or product page.
#3 – Take an Omnichannel Approach
Don’t limit the potential of your video content by just having it on YouTube. These videos are not the cheapest content to produce, but they are worth it if you make them work for your business.
Let your followers know that you’ve added new content by promoting it with a direct link on your Instagram, Facebook, and other social media channels. This is also a great way to get feedback on your video content, get ideas for what you should film next, and encourage your viewers to subscribe, watch and share your video.
Host it on your website itself on your blog, product, or resources page. This will give consumers another pathway onto your website, encourage them to spend more time, and incentivise them to get in touch or make a conversion.
Another good channel for driving traffic to your videos and improving conversions is to let your email subscribers know each time you post new content. These consumers have already expressed interest in your products and services by subscribing, so they are a valuable network for conversions. You can personalise what you send out to customers by their interests, previous purchases, and other factors to make sure you aren’t delivering unwelcome content.
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