Small Businesses Keep Things Personal – and Win Big
Customers are overwhelmed, tired of being treated like a number, and bored with mainstream products and services. It sounds like a nightmare for small businesses
Data Privacy Laws for Digital Marketing
Like any other business today, digital marketing relies heavily on data. The more we can get to know customers and their interests, the better organisations
#5 SEO Trends for 2022 That Actually Matter
Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the
How to Use Customer Reviews to Get an SEO Boost
When it comes to digital marketing, it’s no secret that search engines call the shots. Over the years, organisations have learned that getting on with
Build Trust With These Best Practices for Customer Data Privacy!
Build Trust With These Best Practices for Customer Data Privacy! Customer data privacy is a headliner issue this year, as huge breaches continue to occur
What is Off-Page SEO and Why Do I Need It?
SEO, or search engine optimization, can be categorised as either on-page SEO or off-page SEO. On-page SEO refers to all the techniques you apply on
Socially-Responsible Business – The Only Way to Be
Social responsibility used to be a largely corporate gimmick or limited to the territory of charities and non-profits but all that has now changed! As
How to Improve Your Customer’s Lifetime Value with Email Marketing
Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this
4 Small Business Digital Marketing Tactics to Avoid at All Costs
In our digital marketing blog, we often talk about what businesses should do to get certain results – but it’s just as important to talk
Want to Boost Online Retail Revenue? Reconsider Remarketing
Before the digital age, it was estimated that consumers saw about 500-1600 advertisements per day in different forms of print, radio and TV media. Today,
