Customers are overwhelmed, tired of being treated like a number, and bored with mainstream products and services. It sounds like a nightmare for small businesses competing with the big dogs, but it’s actually a huge opportunity ready for the taking! After all, unique offerings, personal service, and authenticity are exactly what makes your small business …
Small Businesses Keep Things Personal – and Win Big Read More »
Like any other business today, digital marketing relies heavily on data. The more we can get to know customers and their interests, the better organisations can tailor content to meet their needs. But this needs to be done lawfully and in the customer’s interests – and with so many regulations and privacy concerns, businesses need …
Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the same weight. In this article, our SEO specialists in Melbourne are looking at what’s in store for this year – and what to ignore. #1 – EAT stays on top …
When it comes to digital marketing, it’s no secret that search engines call the shots. Over the years, organisations have learned that getting on with Google – and not taking costly shortcuts – is the only way to get ahead, and that means using any tool you can to help improve search page rankings. In …
Build Trust With These Best Practices for Customer Data Privacy! Customer data privacy is a headliner issue this year, as huge breaches continue to occur and everyday consumers raise important issues about how their data is being used by organisations. If you want to build a loyal customer base that cheers your business on to …
Build Trust With These Best Practices for Customer Data Privacy! Read More »
SEO, or search engine optimization, can be categorised as either on-page SEO or off-page SEO. On-page SEO refers to all the techniques you apply on your website itself – things like optimising service and product pages, adding keywords and meta data, and anything else that will increase rankings of each web page in search results. …
Social responsibility used to be a largely corporate gimmick or limited to the territory of charities and non-profits but all that has now changed! As consumer, awareness and concern has grown about how businesses operate and their impact on the communities and environment around them, so social responsibility has grown into a powerful positive trend. …
Socially-Responsible Business – The Only Way to Be Read More »
Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this number to be as high as possible – but that means you have to work for it. All your competitors want that value to be diverted away from you and …
How to Improve Your Customer’s Lifetime Value with Email Marketing Read More »
In our digital marketing blog, we often talk about what businesses should do to get certain results – but it’s just as important to talk about what you shouldn’t do. From easy tactics that look like great hacks and affordable marketing strategies that don’t deliver to forgetting the basics, there’s a lot that can go …
4 Small Business Digital Marketing Tactics to Avoid at All Costs Read More »
Before the digital age, it was estimated that consumers saw about 500-1600 advertisements per day in different forms of print, radio and TV media. Today, that’s changed. We now see an astonishing 6,000-10,000 ads each day! And that’s mostly thanks to one medium that has become interwoven with the fabric of our daily lives – …
Want to Boost Online Retail Revenue? Reconsider Remarketing Read More »
