It’s a common saying in the digital marketing world that “content is king”, but research has shown that it’s just not that simple. About 80% of web content generates insignificant amounts of web traffic, with around 1 in 5 pieces of content actually delivering returns. That doesn’t mean that content isn’t important, but more that …

How to Use Search Data to Drive Your Content Marketing Read More »

For businesses wanting to make the most of the holiday retail season, planning needs to start early. And with the uncertainty brought by the COVID-19 pandemic and it’s economic effects, clear and market-aware planning is more important than ever. Here are some digital marketing statistics and insights about the final quarter of 2020 to help …

Ecommerce Marketing Strategy Tips and Insights for the 2020 Retail Season Read More »

Before the digital age, it was estimated that consumers saw about 500-1600 advertisements per day in different forms of print, radio and TV media. Today, that’s changed. We now see an astonishing 6,000-10,000 ads each day! And that’s mostly thanks to one medium that has become interwoven with the fabric of our daily lives – …

Want to Boost Online Retail Revenue? Reconsider Remarketing Read More »