In today’s world, most businesses have an online presence. Whether you have a website, e-commerce store, social media pages or run email marketing campaigns, companies all over the world can benefit from digitising themselves. However, it is not enough to just pay for a website to be built and then never think about it again. …
There are more than two billion users on social media every day, the average person spending around two hours per day on social networking platforms. With such a large user base and the capacity to reach mass audiences, social media has evolved into an effective marketing platform that businesses utilise to promote their brand and …
Over the years, social media has evolved and become an important communication channel for brands and a vital component of any business’ marketing strategy. As traditional methods of marketing are becoming less engaging and therefore less effective, businesses are turning to social media marketing as it enables them to engage in a two-way conversation with …
