Google, the undisputed leader in the search engine field, recently launched a significant update to combat a growing threat – and a significant tool in many content marketing strategies: AI-generated spam content. So, let’s investigate the reasons behind this crackdown, the methods Google employs to identify AI spam, and the potential impact on businesses, SEO …
The future of SEO and search engines has a new address: social media. According to HubSpot’s Social Media Report, a whopping 82% of businesses predict that consumers will discover brands through social platforms rather than traditional search engines. The shift is monumental – here’s why it matters, especially for small business marketing – from our …
SEO News – Social Media is the New Search Engine Read More »
E-commerce websites have come a long way since Amazon launched its pioneering platform in 1995. With the ever-increasing shift towards online shopping, it has become essential for businesses to establish a strong online presence. If you’re considering building a successful online store, this guide from our digital marketing and web development agency in Melbourne will …
How to Build an E-commerce Website That Drives Sales Read More »
In the vast and competitive landscape of online advertising, small businesses often face the challenge of maximising their advertising budget to achieve meaningful results. The good news is that even with limited resources, small budgets can indeed compete effectively with their larger counterparts in Google Ads. The key lies in knowing where to focus your …
How to Get the Best Results with SEO-Optimised Google Ads for Small Businesses Read More »
In today’s fast-paced digital landscape, staying ahead in the online advertising game is essential for small businesses aiming to expand their reach and drive performance. Google, the frontrunner in the world of online search and advertising, has rolled out an updated Performance Max best practices guide that presents a goldmine of strategies tailored for retail …
Did you know that 82% of Aussie adults shopped online in 2022? With the Australian e-commerce market exploding to a massive US$36.8 million and set to grow at 9.7% each year, everyone is jumping on the e-commerce bandwagon! So, what do you need to do to stand out and drive sales for your own online …
Harnessing Personalisation to Drive Ecommerce Sales: A Winning Strategy! Read More »
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid …
Google Analytics 4 Introduces Customisable Conversion Attribution Settings! Read More »
Metrics are how you measure the performance of your digital marketing strategy – so, without the right metrics, you won’t know if the time and money you’re spending on your digital marketing campaigns are worth it! Here’s what your team should be tracking in 2023. #1 – Percentage of new visitors This metric helps answer …
7 Metrics Your Digital Marketing Team Needs to Track in 2023 Read More »
The retail season is in full swing, and with spending hitting $47 billion and 5 million Aussies buying online monthly in 2022, no one can afford not to have an e-commerce presence! As online shopping has surged on a global level, Google has pivoted to do what it does best – help people find exactly what they …
Google Shopping Updates are All About Finding Deals! Read More »
One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic SEO? The simple answer is that you should do BOTH. And no, we’re not trying to upsell you on more services – we just want to get you the results …
