Looking for ways to make your emails more interesting and more engaging to your target audience? Interactive features are a great way to achieve these goals, and has quickly become the must-have trend of the year. It’s not only a great way of getting people to open your emails and use the content, it’s also …
4 Interactive Elements That Increase Email Engagement Read More »
While there’s no doubt that social media marketing is highly effective for a business when done right, many organisations struggle to determine the real ROI of their strategy. This makes it difficult to report on your strategy, refine it for future campaigns, and assign the right resources and budget. If you have this issue, you’re …
A Guide to Setting Your Social Media Goals – and Reaching Them Read More »
When done right, email marketing is an effective and rewarding way to promote products and boost sales by appealing to interested customers. When it goes wrong, it’s annoying junk mail. Here are some best practices to employ for your email marketing strategy to ensure your customers enjoy your content rather than sending it straight to …
5 Best Practices for Creating Engaging Email Marketing Content Read More »
Twitter is one of the most popular online platforms for businesses across the globe. But, as with any social media marketing platform, there are strategic ways to make your Twitter account truly successful in order to drive your marketing goals. Here’s a useful guide that covers all the basics of using Twitter to market your …
Email marketing, also called email direct marketing, is a cornerstone of effective digital marketing, as it’s a great way to build customer relationships, encourage customer loyalty and communicate more personally with different segments of your market. It’s snail mail all grown up – more effective, more direct, wider reaching and easy on your budget. Is …
Like anyone who is experienced in their own field or industry, we often forget that not all our clients are familiar with the terms and concepts that come second nature to us. If you are interested in a career in marketing, want to begin marketing your brand or business, or you simply just want to …
These days, copywriting is everywhere. From blogs to email campaigns, websites, newsletters, Google Ads and social media, copywriting is a vital component of any digital marketing strategy as it helps to persuade people to think a certain way about a brand or product and motivates them to take action. The internet is now flooded with …
Every day the Internet grows in size. But how much of what is added has any real value? When it comes to your business, every piece of content you upload must in some way benefit your company and, at the end of the day, increase product sales. The art of content creation is being steadily …
