Google’s search algorithm is all about giving users accurate, relevant, and helpful content. Recently, the Helpful Content System got an upgrade – and as with any Google update, it’s absolutely critical to align your website with its recommendations if you want to rank well and get found online! Here’s some insight into what the Helpful …

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You’ve got a lot to say, but you know that attention spans on social media are *ahem* pretty short. In fact, if you don’t grab a viewer by the eyeballs in the first few seconds, you’ve lost them forever. So, how do you share your wealth of information with limited character counts and an even …

How to Make Your Social Media Posts Snap! Read More »

How to Write Great Ad Copy Paid ads are a cornerstone of a solid digital marketing strategy, but many businesses struggle to get the returns they are looking for on the ads they’re utilising. The most common reason for this is poor ad copy. You have a limited amount of space to get your message …

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How to Keep Your Emails Out of Spam Folders this Retail Season The holidays are on the horizon, and that means more than sunshine, barbies, and surfing – it means shopping—a lot of it. In 2020-21, we became one of the largest e-commerce industries in the world, bringing in $50.46 billion in 2020 (2% of the GDP) …

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5 Best Practices for
Creating Engaging Email
Marketing Content

All too often content creation becomes focussed on getting certain keywords in certain places and making sure specific topics are included, to the point where businesses can forget that ultimately, a human being is supposed to read and respond to it. Here’s why you shouldn’t leave the conversation out of content marketing. What is the …

Today We’re Teaching You About Creating Conversational Content! Read More »

One of the reasons many businesses come to our digital marketing agency is to improve Google rankings for their website. In this article, our SEO team exploring a number of the most common reasons for a website not ranking and explain how you can go about improving this issue. #1 – Poor Keyword Placement and …

#5 Reasons Why Your Website Isn’t Ranking on Google Read More »

When we think of social media marketing, we often focus on Facebook, Instagram and other consumer-focussed platforms, but when it comes to B2B marketing, it’s a mistake to forget about LinkedIn marketing. Here’s an ultimate guide to LinkedIn marketing for your business to help get you started – and make an impact. Step One – …

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Blogging is one of the most popular content marketing tools you’ll find in a well-rounded digital marketing strategy, and it’s not hard to see why. Consumers – both private individuals and businesses – love using the internet for research, and blogging is the easiest way to get detailed, interesting, and engaging information about your products …

Our How-To Guide To All the Basics of Blogging Read More »