Search has changed. A few years ago, businesses could get by with stuffing their websites full of keywords, chasing backlinks, and ticking off a few

If your online store isn’t ranking, your web design might be to blame. In the race for visibility, SEO and web design aren’t separate players—they’re

Blogging in 2025 is no longer just about pumping out content and hoping for the best. If you want your blog posts to rank on

The digital landscape for local businesses is constantly evolving, and Google Local Service Ads (LSAs) have become a powerful tool for attracting new customers. However,

The world of SEO is experiencing a seismic shift. While traditional tactics like keyword research and technical SEO checklists remain important, they’re no longer the

The world of SEO (Search Engine Optimisation) is a dynamic ecosystem, constantly evolving to prioritise user experience and satisfaction. To stay competitive in today’s digital

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to maintain a competitive edge. With the

The landscape of Search Engine Optimisation (SEO) is ever-evolving, and staying ahead of the curve is crucial for businesses seeking to drive organic traffic in

Today, every business needs a strong online presence – and it’s even more important for small businesses. It builds legitimacy and caters to both off-line

If you’re not online, you’re missing out – but with so many businesses on the world wide web, how do you make your digital marketing

Small businesses in the health industry are discovering the transformative power of digital marketing. From local wellness centres to specialised medical practitioners, the health sector

In the digital age, a strong online presence is vital for the success of small businesses. Search Engine Optimisation (SEO) is the cornerstone of establishing

Google My Business (GMB) is a free tool offered by Google that allows you to manage your online presence across Google’s search engine and map

Your small business is online – and when people look at you, you want to be their first choice! But getting that visibility isn’t that

Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech),

SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms

For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t

Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the

When it comes to digital marketing, it’s no secret that search engines call the shots. Over the years, organisations have learned that getting on with

SEO for YouTube –
Why it Matters and How to
Do it Right

Help! Google is Updating Page Experience! Google’s page experience update has gotten a lot less coverage than they’re doing away with third-party cookies for targeted

SEO, or search engine optimization, can be categorised as either on-page SEO or off-page SEO. On-page SEO refers to all the techniques you apply on

Social media has become a powerful pillar in digital marketing, with the platforms becoming more feature-rich and practical every year for small and large business

The value of search has been highlighted in 2020, providing easy, instant access to information, products and services throughout the ongoing COVID-19 pandemic. The first

COVID-19, the novel coronavirus, has transformed the way we work and live in a matter of weeks. With 2.6 billion people – a third of

These days, it’s just common sense for a business to have an online presence in the form of a website. This is true even if

When you want to drive traffic to your website, you’re going to start hearing a lot about technical and on-site SEO (search engine optimisation). While

When we talk about SEO, we usually talk about Google. After all, it’s the largest and most widely-used search engine in the world. But there’s

Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes

Blogging is a great way to connect with your customers online, especially if you have a small or medium-sized business. It gives you the chance

Link building is an integral part of SEO as it helps to create high quality, optimised marketing campaigns that will enable your business to thrive

Every business needs to be visible on Google. It’s 2019: that’s how people find information these days. With over 63,000 searches made per second on

In today’s world, most businesses have an online presence. Whether you have a website, e-commerce store, social media pages or run email marketing campaigns, companies

Launching a new website is exciting. But sometimes you click live and then … nothing. There are many reasons why your new website isn’t getting

Whether you’re a big or small business, or even an individual, your digital footprint is an important concept to be considering in 2018. You’ve likely

Are we living in a dystopian sci-fi movie? We have become a globe of people speaking into their devices, many of which now have names,

Everyone knows that the world of SEO moves fast. There are always new techniques, tactics and opportunities. We read articles, subscribe to blogs, and work

SEO, or Search Engine Optimization, is the process of increasing the ranking of your page or site on a search engine, usually Google. While you

The world of SEO and digital marketing moves fast. And it’s not alone. Technological advances over the past decade have been phenomenal. We have moved

The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there