Everyone knows that the world of SEO moves fast. There are always new techniques, tactics and opportunities. We read articles, subscribe to blogs, and work every day to try and ensure we are delivering the best SEO service we can. But why? In 2018, does SEO really matter? Digital Freak delved into some of the statistics of Search Engine Optimisation and discovered these 10 facts which showcase the ongoing value of SEO in Melbourne:
1. The first organic result on Google receives an average of 32.5% of the traffic
With almost 1/3 of organic traffic being taken by the website which occupies the number 1 slot, it pays to rank highly. And even if you don’t yet have the top spot, 91.5% of query traffic click on links on the first page. They do say that the best place to hide a dead body is on page 2 of Google …
2. An average of 51% of all website traffic is generated from organic searches
While you can use paid searches, social media and blog sites to generate traffic to your website, it is vital you can be found by people using search engines searching for your industry, products or services. In addition to improving your brand identity and your company’s online presence, statistics show organic traffic captures over 40% of revenue.
3. 88% of consumers who search for local businesses on their mobile will either visit or call within 24 hours
Local SEO is just as important as general SEO. Showing up in searches in your business neighbourhood significantly increases your changes of reaching your immediate audience. Remember, 46% of all Google searches are looking for local information and 86% of users look up business locations using Google Maps. Make sure you have a Google My Business account.
4. Google holds the lion’s share of global desktop search traffic with 79%
We all say ‘Google it’ but don’t forget that there are other search engines on there. Bing, Baidau and Yahoo are all popular search sites which shouldn’t be ignored when it comes to your SEO. None of them can compete with Google’s incredible 63,000 searches per second, however. That’s 3.5 billion searches per day.
5. The average first-page result contains approximately 1,900 words
The moral of the story: long content is better. People using search engines are looking for answers and, generally, longer pieces will contain more details and more valuable information. Search engine algorithms use a wide variety of data points to identify the value of each page in accordance to each query. One of these points is how long people typically stay on the page. Once again, longer is better. The longer someone stays on your website, the more valuable Google presumes your content is. However, don’t write long, useless pieces because this will result in a high bounce rate: a big red flag for Google.
6. The average number of queries contains 3 words
How do you search? One or two words or an entire sentence? We know there are different ways to use search engines and we believe that every relevant query is worth trying to reach. We create lists of long and short tail keywords to make sure we capture every type of searcher.
7. 51.3% of all searches are conducted on a mobile or tablet compared to 48.7% on desktops
People are increasingly using their mobile and/or tablet to search anywhere at any time. As part of our SEO service, we make sure that your website is optimised for mobile and tablet use so that your website ranks equally well on every device type.
8. 65% of people use their mobile when they get the urge to buy something
We’ve all been there; when inspiration strikes and we want to purchase something immediately. Thanks to mobile phones, we can. The retail business has seen a dramatic increase in sales from mobile devices. Make sure that your website is visible to your target market when the urge to shop strikes.
9. Desktop queries are more likely to result in a click than a mobile query.
While we don’t underestimate the value of mobile searches, the statistics shows that desktop searches are more valuable. Mobile searches deliver a breakdown of 40.9% organic clicks, 2% paid clicks and 57.1% no clicks. Desktop searches deliver a breakdown of 62.2% organic clicks, 2.8% paid clicks and 35% no clicks.
10. In the US, $65 billion was spent on SEO in 2016
Most businesses in the US spent more than US$5000 on SEO every year. This shows how important and valuable most business owners consider SEO services. As SEO becomes more commonplace, it is more important than ever to invest in this element of your digital marketing to ensure you are a strong competitor in the never-ending game of snakes and ladders that is Google’s Search Engine Results Pages.
You’ll be pleased to hear Digital Freak offers affordable SEO services for businesses throughout Australia. In fact, our introductory SEO package costs just $499 per month.