The biggest retail period of the year is almost upon us, starting with the build-up to Black Friday and Cyber Monday and lasting until Christmas. With ecommerce becoming a preferred way to shop, allowing consumers to skip the crowds and get great deals at the same time, the competition for online shoppers is fierce. Here …
Working on expanding your digital footprint takes a daily commitment in updating your brand and keeping your finger on the pulse of new trends. It’s also important to think about the experience from your customers’ point of view as well. As a visitor or current customer, what is likely to put them off and turn …
Is your digital marketing game a little stale and routine? Is your site traffic the same or lowering? It’s probably time to consider a new strategy to up your game and keep on track of how people are consuming their digital data. Take a look at the latest digital marketing trends you should definitely be …
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Digital marketing is hot right now and can be key to a successful business. There are several roles within the sector of digital marketing, each with their own requirements. While there may be plenty of people who can do these jobs, there are a select few will excel at it. Do you live and breathe …
Over the past two decades, technology has become unavoidably interwoven into our lives. For Millennials, it is normal to spend hours of the day staring at a screen while the Baby Boomers have learned to adapt to this way of life. However, increasingly there is an awareness of the negative impact of technology as well …
Does your digital marketing agency have clients in Europe? If so, you need to familiarise yourself with a new EU law, due to come into force on 25 May 2018 which will impact how you handle client information. The General Data Protection Regulation law was drafted by the European Union and will affect not only …
Have you ever wondered why notifications pop up in the corner of your browser when you visit certain sites? This is a new trend which has moved over from mobile phones in the form of push notifications which are intended to get the user’s attention and is effectively part of the website’s online campaign. But …
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How can you market a product if you don’t know your target market? The same question can be asked of digital marketing. In order to successfully reach your intended consumers, you need to employ targeted marketing techniques and you can only do this after extensive research. Using your customers’ digital footprint, it is now easier …
Every business needs an online presence these days to succeed in the global marketplace. Your website and social media pages are an extension of your brand and areas you need to invest some time to establish a positive online reputation. Want to boost web traffic and increase product sales? Need to ensure your brand is …
Did you know that 92% of consumers have read online reviews in the past? When it comes to purchasing products, buyers want to feel well informed about what they are getting and with the rise of the Internet, the easiest way for them to obtain this information is through reviews. Companies such as restaurants and …
