Ecommerce was already on the rise before COVID-19, and it looks like the pandemic was the ultimate push for brands to move their products online. This is great news for ecommerce as a whole, but it does mean that brands now have to compete more effectively in order to engage their target audience. One area […]

At Digital Freak, we’ve always stood by email marketing – the oldest and still one of the most rewarding and functional ways to connect with customers. This medium has really come to the fore during the COVID-19 pandemic, providing an effective way to share important information in a regular, readable and enticing format. In fact,

As we all start getting to grips with the fact that COVID-19 will be with us for the long-term, businesses need to adapt to new consumer needs. This is especially true for your social media strategy, as consumer activity on these platforms has reached an all-time high during the pandemic. Here’s some practical advice from

Staying at home is fundamental to slowing the spread of COVID-19 and, with many businesses physically closed as their staff works remotely from home, the internet has become even more of an essential. It’s the best way to safely shop for groceries, order takeaway, buy clothes, send gifts and essentials to family and friends, and

If your business has been thinking about getting into online advertising for a while now, or has had to suddenly pivot to online services due to the coronavirus outbreak, then this is the article for you! Here, our social media marketing team and search services team will cover all the basics of online advertising –

Email marketing is at the top of the food chain, with research showing that for every US$1 spent, businesses got an average of US$42 back. For ecommerce businesses, email is the backbone of a successful digital marketing strategy, whether you’re promoting a sale or new products, helping your customers track their purchases, managing customer service

If there’s one word to sum up the month of January, it’s reinvention! It’s a month in which the majority of us take the time to think about what we want from the year ahead for our personal lives, our health, our careers and, of course, our businesses. But unlike many resolutions that happen in

Successful digital marketing should accomplish a lot. Adding value to your consumer’s lives, building your reputation and brand awareness, and engaging with your consumers. But it’s all driven by one thing: data. Data is collected from every point of your campaign, from conception to performance review. It shows you what works and what doesn’t, who

Digital marketing is one of the few things that almost every business uses but not every business understands. And that’s okay – you’re not digital marketing experts, we are! But it does mean that it’s easy for information to become distorted, to be misunderstood or simply missed in the everyday hustle and bustle of running

As website design and inbound marketing specialists in Melbourne, our job is to make the internet and digital market place a simpler and more effective space for you to do business. With that in mind, let’s tackle a subject that not many business owners know about – Google Analytics – and why it’s pretty essential