
The Future of Social Media: What’s Working in 2026
Social media marketing in 2026 looks very different from the landscape small businesses were navigating only a few years ago. Platform algorithms have matured, short

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Social media marketing in 2026 looks very different from the landscape small businesses were navigating only a few years ago. Platform algorithms have matured, short

For years, social media success was measured by likes, follower counts, and reach. These vanity metrics offered quick snapshots but rarely told the whole story.

If you have ever typed “best skincare for oily skin” into TikTok’s search bar instead of Google, you are not alone. The way people search

Social media is evolving at breakneck speed, and businesses that want to remain competitive must keep pace. From the meteoric rise of short-form video to

Once upon a time, brand discovery happened through a Google search, a TV commercial, or a magazine ad. But today, if your brand isn’t showing

Social media success isn’t just about posting frequently—it’s about crafting high-performing content tailored to each platform’s audience, algorithm, and format. From snappy Instagram captions to

In today’s fast-paced digital world, setting and tracking the right KPIs (Key Performance Indicators) is vital for businesses looking to stay competitive and grow. Whether

Let’s face it—whether you’re selling to other businesses (B2B) or directly to consumers (B2C), writing a killer product description is an art form. It’s more

Hey there, fellow small business owner! If you’re navigating the world of B2B sales, you’ve probably noticed something: your customers expect a lot more from

At Digital Freak in Melbourne, we love to stay ahead of the game, especially when it comes to finding new ways to help small businesses

Are you feeling overwhelmed by the number of advertising channels to promote your products or services? Not sure how to budget for online ads? For

Looking to make an impact in the B2B social media marketing landscape? As a small business digital marketing agency in Melbourne, we know you’re in

In today’s digital landscape, captivating content reigns supreme. And when it comes to grabbing attention and driving results, video marketing stands out as a champion.

Social media has become an undeniable force in shaping consumer behaviour across the globe, and Australia is no exception. Gone are the days of simply

LinkedIn has evolved into a bustling hub of activity, with a more than 1 billion members, sharing insightful experiences and advice, inspiring 134.5 active daily

In the vast landscape of digital marketing, small businesses often find themselves at a crossroads, unsure of where to start or how to compete with

The future of SEO and search engines has a new address: social media. According to HubSpot’s Social Media Report, a whopping 82% of businesses predict

If your Instagram growth strategy is all about pleasing the algorithm, you’re falling behind the times. As social networks shift to allow users to discover

AI advancements and adoption are probably the most important innovations of 2023, and the implications are far-reaching – impacting everything from how we create art

LinkedIn has evolved from a job site to a vibrant social platform where professionals build their personal brands and connect with like-minded individuals. Exciting new

Social Media Basics to Get More Followers on Facebook – Quick Social media may be fun and creative, but it’s not easy. As social media

In recent years, Facebook has become a powerhouse of social media marketing features, making it one of the best places to advertise your business online.

As you’re undoubtedly aware, the coronavirus (COVID-19) is sweeping through Australia and the world. Asa result, schools and universities, entertainment venues like pubs and clubs

Facebook has become one of the best places to be for a business, with easy-to-use social media marketing tools that make creating and managing social

Well not completely… If you are an avid Instagram user you may have noticed the social networking platform has recently begun testing a new feature

Over the years, social media has evolved and become an important communication channel for brands and a vital component of any business’ marketing strategy. As

When starting up your new business’ social media profiles, it can be hard to build a following. So how do you do it? Here’s our

If social media is becoming an important part of your small business, you might have been hearing a lot about why Facebook and Instagram Stories

Making the most of networking and word of mouth can be the key to success when it comes to running your business. After all, if

If you’re new to the world of social media marketing and are getting your business involved to get found online, then it’s time to get

There’s no denying that having a Facebook page is becoming a more and more important part of running a business in 2019. From promoting your

Instagram has been around for a while, but there are still people and businesses joining the social networking site every day. If you have a

So your business is on social media and posts on a semi-regular basis, but that’s not enough. In a convenient, online, instant world, it pays

In 2017, Facebook began a beta trial for a feature which would allow Facebook Business Pages to create their own ‘stories’. Pioneered by Snapchat and

Everyone knows the world of digital marketing and social media never stands still. When it comes to reaching your target marketing, it is important to

There are many different ways in which businesses can use social media as part of their digital marketing campaign. Digital Freak wants to show you

Not everything when it comes to business is about selling, at least, not directly. There are many ways to engage effectively with your consumers without