Did you know that your competitors could be bidding on your company name to appear ahead of you in search results? Search Engine Marketing (SEM) allows you to reach existing and new customers by appearing right at the top of relevant search queries. And if you’re not doing it, your competitors will be.
Asana is a large online management tool and yet they’re not following basic business practices. Neglecting your own advertisement means your competitors can hijack your brand name and steal customers intended for your website. In this image you can see that two competitors land higher than Asana does in Google’s results. While us digital marketers will immediately recognise those little green ‘Ad’ icons, the majority of users will click on the top result. In fact, Bitrix goes so far as to include the boast that their platform is better than Asana. Cheeky? Perhaps, but it’s happening.
Google your company name now and see if you’re the top result. Note that clever AdWords campaigners will omit the exact location of a competitor’s office from their ads so you don’t even know they’re stealing your traffic. We recommend googling your company at the office and also at your home address to better work out if your competitor is running a campaign directed at your brand’s keywords.
Digital Freak can make sure your company appears in branded searches as well as relevant keyword searches. We monitor account activity every day, tailoring our cost per click to suit your budget. Impressions, clicks and conversions are tracked, so you know exactly how much value our campaign is offering your company. But what does this all mean? Let’s explain a little further.
Above is a snapshot from a live campaign which Digital Freak has been working on for two months. It’s a small budget campaign but we have dedicated our time to creating the best ads and setting the right bids to maximise our client’s money. Here you can see that all of our keywords (15) average a Quality Score (QS) of 9.6. That’s amazing! As a result of this high score, our client saves 22.6% on every single click. So if one click cost a competitor $1.00, that would only cost our client $0.77! In ten clicks, we’ve already saved them $2.30; money that can be directed to efforts reaching even more people.
This campaign has also seen an amazing Click Through Rate (CTR). 13.18% of people who are shown these ads click on them – proving both ad and keyword relevance. And the Quality Score tells us they like what they see. In fact, some of our keywords have generated a CTR of 29.41% – that’s crazy high! All of this proves that Digital Freak can get your ads delivered right to the top of relevant search queries and kick-start a profitable Search Engine Marketing campaign.
What We Offer
It takes time and effort to perfect an AdWords campaign which is why you get your own dedicated account manager from Digital Freak. Your account manager will check in on your accounts every day and they will also be available to answer any questions you may have. Having an expert monitoring your cost per clicks, negative keywords and ad copy ensures every penny of your ad budget is going to the right places. When it comes to getting the most value out of AdWords for clients, Digital Freak knows what to do. Your account manager will also deliver weekly or monthly reports to you, so you’re always up to speed on how our campaign is going.
We can also craft specific lead pages for your ads, coaxing visitors down your sales funnel so they movefrom unaware individuals to purchasing your product or services.These lead pages are all linked to customised thank you pages, allowing us to track every single conversion we win for your company. After all, if we can’t prove our value to you, why would you keep working with us?
Our Adwords packages come with monthly reporting so you can see what we’re doing, how the campaigns are evolving and which products or services are generating the most interest. Whether your budget is $100 per month or $10,000 per month, Digital Freak can land high quality ads with an affordable Cost Per Click in front of your target market. Begin your Search Engine Marketing journey today and expose your company to a whole new audience.
I’m all about making your online ads pay. As a PPC pro, I spend my days and nights creating, optimising, and analysing client strategies so they deliver the clicks. With a mix of creative and analytical strategies, I’ll make sure your campaigns land your business the top spot – and that customers see you first.
