In today’s world, most businesses have an online presence. Whether you have a website, e-commerce store, social media pages or run email marketing campaigns, companies all over the world can benefit from digitising themselves. However, it is not enough to just pay for a website to be built and then never think about it again. […]
Updating Your On-Page SEO Read More »
Launching a new website is exciting. But sometimes you click live and then … nothing. There are many reasons why your new website isn’t getting the results you had hoped for, even after you feel you’ve done everything right, or worse, paid someone to do it for you. A common misconception that many people have
Is Poor SEO Affecting Your New Website? Read More »
Working on expanding your digital footprint takes a daily commitment in updating your brand and keeping your finger on the pulse of new trends. It’s also important to think about the experience from your customers’ point of view as well. As a visitor or current customer, what is likely to put them off and turn
Digital Marketing Traits Customers Hate Read More »
Digital marketing is hot right now and can be key to a successful business. There are several roles within the sector of digital marketing, each with their own requirements. While there may be plenty of people who can do these jobs, there are a select few will excel at it. Do you live and breathe
5 Traits of a Successful Digital Marketer Read More »
Over the past two decades, technology has become unavoidably interwoven into our lives. For Millennials, it is normal to spend hours of the day staring at a screen while the Baby Boomers have learned to adapt to this way of life. However, increasingly there is an awareness of the negative impact of technology as well
How Is Your Digital Wellbeing? Read More »
Have you ever wondered why notifications pop up in the corner of your browser when you visit certain sites? This is a new trend which has moved over from mobile phones in the form of push notifications which are intended to get the user’s attention and is effectively part of the website’s online campaign. But
Revolutionise Your Online Marketing with Web Push Notifications Read More »
How can you market a product if you don’t know your target market? The same question can be asked of digital marketing. In order to successfully reach your intended consumers, you need to employ targeted marketing techniques and you can only do this after extensive research. Using your customers’ digital footprint, it is now easier
Hone in on Your Digital Presence Read More »
Did you know that 92% of consumers have read online reviews in the past? When it comes to purchasing products, buyers want to feel well informed about what they are getting and with the rise of the Internet, the easiest way for them to obtain this information is through reviews. Companies such as restaurants and
The Curse of the Online Review Read More »
