Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this

After the rollercoaster ride of 2020, we’re glad to say that the forecast for this year is quite different! Here are the top digital marketing

With Australia and the rest of the world still reeling from the events of 2020, businesses in all industries are feeling uncertain about the future.

In our digital marketing blog, we often talk about what businesses should do to get certain results – but it’s just as important to talk

For businesses in the retail space, the end of the year is the most important period of all. With the poor performance in much of

It’s a common saying in the digital marketing world that “content is king”, but research has shown that it’s just not that simple. About 80%

For businesses wanting to make the most of the holiday retail season, planning needs to start early. And with the uncertainty brought by the COVID-19

Before the digital age, it was estimated that consumers saw about 500-1600 advertisements per day in different forms of print, radio and TV media. Today,

Building brand awareness sounds like typical marketing jargon, but it’s really just a way of saying “Making sure your customers know who you are, what

The COVID-19 pandemic has highlighted just how important a digital presence is for any business, whatever the size or the industry. Now is the perfect