The start of a new year always feels full of possibility. For small businesses, the first three months set the tone for the rest of

Building a 12-month marketing plan feels like a big job, especially when you already juggle day-to-day operations, busy seasons, staff, customers, and budgets. The truth

The influencer marketing industry is booming, projected to grow from USD 13.86 billion in 2023 to USD 139 billion by 2031. According to Sprout’s 2024

Imagine having a crystal ball for your marketing. Google Analytics 4 (GA4) puts that power in your hands! This revolutionary platform empowers small businesses with

Brand awareness is the cornerstone of any successful marketing strategy. It’s the degree to which your target audience recognises and remembers your brand and its

As we step into the ever-evolving landscape of digital marketing in 2024, the industry is set to witness a fascinating blend of technological advancements, changing

We get it – You love your customers; you believe in the value of your business; you want to do what’s right. But you also

Australia, like much of the rest of the world, is set to have a tougher 2023. Even though we’re set to weather the global recession

The last few weeks have been a lot of fun for the digital marketing industry, with a deluge of fearful articles about how content writers,

Customers are overwhelmed, tired of being treated like a number, and bored with mainstream products and services. It sounds like a nightmare for small businesses

It seems like every time we look up, there’s another crisis looming – a recession, supply chain issues, weather emergencies – yikes! One new crisis

For big and small businesses alike, digital marketing has been a game-changer across all sectors. As the process of preparing for the new year starts,

Every business needs a website. Today, it’s become as important – if not more so – than having a brick-and-mortar office or store. It’s central

Loads of organisations are still using Google Analytics Universal – but if you haven’t heard, it’s on its way out. In July 2023, it will

Like any other business today, digital marketing relies heavily on data. The more we can get to know customers and their interests, the better organisations

Today’s businesses are data-driven, with analytics reporting playing a fundamental role in how we understand customer journeys and experiences through multiple platforms and channels. As

If your website loads in 3 seconds or more, you’ve already lost almost half your customers, with 79% saying they’ll never return. On top of all that,

Google’s search algorithm is constantly evolving to create a better experience for users, which is great! And for businesses that want to make sure their

#4 Digital Marketing Trends, Visions, and Strategies for 2022 Nothing in life is predictable, but despite all that, having a plan and a vision is

It’s Time to Get on the B2B Ecommerce Bandwagon! Ecommerce has long been associated with B2C rather than B2B, with everyday consumers turning to online

How to Successfully Market a Boring Business While we believe no business is actually boring, there certainly are some that are much more challenging to market in

Drive Trust and Authority with Thought Leadership Marketing Wanting your business to stand out as a leader in its industry, to push the boundaries of

Twitter – The Next Big Thing for E-Commerce In April, Twitter started its journey towards becoming a business platform with its testing of the Professional

4 Essential Tips for Marketing to Gen Z Known as Gen Z, people born in the mid-1990s to the early 2000s are the up-and-coming generation

The What, Why, and How of Webinars Webinars have been around for quite a while (you’ve likely attended quite a few over the last year

Build Trust With These Best Practices for Customer Data Privacy! Customer data privacy is a headliner issue this year, as huge breaches continue to occur

Find Out What Google Analytics 4 Can Do For Your Business The latest version of Google Analytics, the popular web analytics platform, has just been

Member and brand engagement on LinkedIn is the strongest it’s ever been, with live streams increasing by 89% since this time last year, 6.3 million

If you want your digital marketing strategy to succeed, it’s important to keep track of the latest trends in consumer behaviour and the world of

Social responsibility used to be a largely corporate gimmick or limited to the territory of charities and non-profits but all that has now changed! As

Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this

After the rollercoaster ride of 2020, we’re glad to say that the forecast for this year is quite different! Here are the top digital marketing

With Australia and the rest of the world still reeling from the events of 2020, businesses in all industries are feeling uncertain about the future.

In our digital marketing blog, we often talk about what businesses should do to get certain results – but it’s just as important to talk

For businesses in the retail space, the end of the year is the most important period of all. With the poor performance in much of

It’s a common saying in the digital marketing world that “content is king”, but research has shown that it’s just not that simple. About 80%

For businesses wanting to make the most of the holiday retail season, planning needs to start early. And with the uncertainty brought by the COVID-19

Before the digital age, it was estimated that consumers saw about 500-1600 advertisements per day in different forms of print, radio and TV media. Today,

Building brand awareness sounds like typical marketing jargon, but it’s really just a way of saying “Making sure your customers know who you are, what

The COVID-19 pandemic has highlighted just how important a digital presence is for any business, whatever the size or the industry. Now is the perfect

Ecommerce was already on the rise before COVID-19, and it looks like the pandemic was the ultimate push for brands to move their products online.

At Digital Freak, we’ve always stood by email marketing – the oldest and still one of the most rewarding and functional ways to connect with

As we all start getting to grips with the fact that COVID-19 will be with us for the long-term, businesses need to adapt to new

Staying at home is fundamental to slowing the spread of COVID-19 and, with many businesses physically closed as their staff works remotely from home, the

If your business has been thinking about getting into online advertising for a while now, or has had to suddenly pivot to online services due

Email marketing is at the top of the food chain, with research showing that for every US$1 spent, businesses got an average of US$42 back.

If there’s one word to sum up the month of January, it’s reinvention! It’s a month in which the majority of us take the time

Successful digital marketing should accomplish a lot. Adding value to your consumer’s lives, building your reputation and brand awareness, and engaging with your consumers. But

Digital marketing is one of the few things that almost every business uses but not every business understands. And that’s okay – you’re not digital

As website design and inbound marketing specialists in Melbourne, our job is to make the internet and digital market place a simpler and more effective

The biggest retail period of the year is almost upon us, starting with the build-up to Black Friday and Cyber Monday and lasting until Christmas.

Working on expanding your digital footprint takes a daily commitment in updating your brand and keeping your finger on the pulse of new trends. It’s

Is your digital marketing game a little stale and routine? Is your site traffic the same or lowering? It’s probably time to consider a new

Over the past two decades, technology has become unavoidably interwoven into our lives. For Millennials, it is normal to spend hours of the day staring

Does your digital marketing agency have clients in Europe? If so, you need to familiarise yourself with a new EU law, due to come into

Have you ever wondered why notifications pop up in the corner of your browser when you visit certain sites? This is a new trend which

How can you market a product if you don’t know your target market? The same question can be asked of digital marketing. In order to

Every business needs an online presence these days to succeed in the global marketplace. Your website and social media pages are an extension of your

Did you know that 92% of consumers have read online reviews in the past? When it comes to purchasing products, buyers want to feel well