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Measuring Social Media Engagement | Essential KPIs | Social Media Content Creation & Management | Digital Marketing Agency Melbourne | Digital Freak

Engagement-Led Metrics Are the New KPI Heroes

For years, social media success was measured by likes, follower counts, and reach. These vanity metrics offered quick snapshots but rarely told the

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UX In Web Design | High Performance Websites | User Experience Drives ROI | Web Design & Development Agency Melbourne | Digital Freak

Why UX Defines the Most Effective Web Designs

When someone lands on your website, their experience begins instantly. Every click, scroll, and interaction shapes whether they stay, explore, or

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Performance Max Optimisation Guide | 2025 & 2026 | Most Effective Google Ads Strategies | Optimise Ad Spend & Results | Ads Agency Melbourne | Digital Freak

How to Get the Best ROI from Performance Max Ads

Google’s Performance Max campaigns are designed to simplify advertising by running across all available channels with a single campaign setup. This

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Content Marketing Tips For 2025 Retail Season | Black Friday | Cyber Monday | Holiday Shopping | Engage & Sell | Digital Agency Melbourne | Digital Freak

Smash the 2025 Retail Season with this Content Strategy

The 2025 retail season is shaping up to be one of the most competitive yet. With rising advertising costs, evolving consumer behaviour, and platforms

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Generate B2B Leads With LinkedIn Ads | Proven Tips | Small Business Marketing | Social Media Ads | Digital Agency Melbourne | Digital Freak

How to Use LinkedIn Ads for High-Value B2B Leads

LinkedIn has become the go-to platform for B2B lead generation. With more than 1 billion members worldwide and over 14 million in Australia, it

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Why Core Web Vitals Matter For Google SEO Rankings | Improve Rankings | Web Design | Small Business Marketing | Digital Marketing Agency Melbourne | Digital Freak

How Google Uses Core Web Vitals as a Ranking Factor

If you’ve been keeping an eye on SEO updates, you’ve probably noticed Google talking a lot about user experience. The search giant has always

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