Twitter – The Next Big Thing for E-Commerce
In April, Twitter started its journey towards becoming a business platform with its testing of the Professional Profiles feature for brands. Now, it’s testing a new feature – the Shop Module – to see if the platform can make the leap to social selling and e-commerce giant. Let’s take a look at what it’s all about.
What is the Shop Module?
According to Twitter:
“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”
According to the description, this will have a lot in common with other social selling features on social media platforms like Facebook and Instagram. These platforms have performed exceptionally well as e-commerce tools, with Instagram being used by 81% of people to find products and services, 130 million users tapping on ads each month, and 50% of visitors making a purchase after seeing a product or service on stories.
So it’s not surprising that Twitter, with 186 million users (2.8 million in Australia), is exploring the same avenues. Fans of the platform have also responded positively to the news that these types of features would be added, with the Shop Module being one of the most requested features from a survey performed in March.
What’s Next?
These features are still in the development and testing phase, and the social media giant hasn’t said if they will charge for Professional Profiles, the Shop Module or other business tools, but that would be in line with their push to double revenue by 2023.
It’s also in the process of exploring features like the ability to shop within a tweet, which could be an exciting online marketing opportunity. They’re also considering a Merchant Advisory Board to work with businesses to understand their needs better and find best practices for connecting with clients and customers. Finally, they are testing a feature for tweets that allows businesses to link out of the platform to specific product pages.
At the moment, Twitter is testing these e-commerce features with about 10 brands in the USA, and there’s no date yet for a comprehensive rollout, but we’ll keep you posted!
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