How to Create an Absolute Beaut of a Facebook Ad
Facebook ads just keep on bringing in those dollars! With around 2.8 billion monthly active users accessing the platform an average of 8 times a day, it’s an audience you can’t afford to miss. But with so many businesses on this platform, it can be difficult to make sure your ads actually get seen by the right people. Facebook does have the highest ROI of all paid channels, but it’s important to get your content right so that people don’t just simply scroll on past. Here are some tips on how to make this happen from our social media marketing specialists.
#1 – Have great visual content
Text is important, but it’s your visual content that really catches the eye. Whether it’s a gif, meme, infographic, photograph, or even a video, you’re much more likely to gain someone’s attention with a striking visual element. It’s basic human psychology at work, and it really does deliver.
– 52% of consumers say video makes them more confident about their purchasing decision
– It is more effective at delivering a message, with one minute of video being worth around 1.8 million words
– Memes and gifs tap into popular culture and create a relationship through a shared sense of community
– Facebook posts with images see 2.3 times more engagement than those without
– Over 50% of consumers will watch videos about a product before they decide what they will purchase
#2 – Use carousel ads
Carousel ads are a format that allows you to show 2 or more images or videos in a single ad, helping to maximise exposure for products and your brand while keeping social media advertising costs down and boosting your ROI. These ads are scrollable, so users can swipe on their mobiles or click through on their screen to see each piece of content, which can be formatted with its own text, image, or video, and call to action.
This makes them a kind of 2-for-1 ad, which is especially useful for e-commerce retailers who want to use ad targeting or retargeting to show customers a range of items they’re likely to be interested in. For example, this can rekindle their desire to buy items that they’ve recently viewed or put on their wish list. It’s also a great way to increase engagement on an ad by pulling a viewer in with, say, a funny gif or meme, then using the second panel to show how your business can help them out, drawing them into your Facebook ad funnel by creating an engaging narrative.
#3 – Make the most of user-generated content
Okay, so we’ve all heard about how social media is being used to shine a spotlight on our own lives, how we’re hungry for those likes and comments, and how this attention creates a boost of feel-good chemicals like dopamine and serotonin in our brains that we just can’t get enough of. For businesses, this is an opportunity to create a positive cycle of reinforcement and help make social media a more enjoyable, healthy, and rewarding space for us all to live, work, and play.
Start by finding ways that your customers can interact and engage with your business more directly to supply feedback, like sharing their purchases online or sending testimonials or reviews. Now you can repay the compliment by using their content (with permission) in your ads, showing them how much you value their feedback as well as creating high-impact word-of-mouth referrals for your business. There really is nothing quite as wonderful as hearing from a customer how much they appreciated your great service, the quality of your product, or how you solved their problem – it makes you feel great as a team, it shows your customer how much you value their feedback, and it’s an opportunity to show the world what you’re made of in a meaningful way!
Social media marketing that makes your Facebook ads the best they can be!
Digital Freak is a holistic digital marketing agency that’s all about no-fuss, no-hassle results. We’re not here to tell you what your audience wants to hear – we’re here to help you become the brand your audience wants you to be. With social media marketing, website development, inbound marketing, and analytics expertise, we’re here to help your business shine online.
You know how they say content is King? Well, meet the Queen. Engaging and exciting content is what I’m here to create. Whether it’s websites, print, digital, or social graphics – I take your brand’s vision and industry trends and turn them into high-quality content.
