Are ads really worth it?
Try our handy ROI calculator!
Your data-driven advertising budget planner.
Take the guesswork out of your ad performance
Just plug in a few numbers, and our tool will show you the potential return on your Google Ads investment. Whether you’re looking to maximise conversions, optimise your budget, or just see how much revenue your ads could generate, this tool is here to guide you.
Projected Monthly Budget $
If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.
$100$50k
Expected CPC $
Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more. You can use the Google Keyword Planner for help estimating your CPC for search ads
$0.1$50
Target Conversion Rate %
For the average for B2B marketers it's around 2.6%.
0.1%50%
Average Sale Price $
For many businesses this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.
$100$100k
Lead to Customer Rate %
This is critical to monitor. Talk to your sales team and make sure the leads you deliver are valuable. Increasing lead to customer rate can drastically improve the ROI of your ads.
1%90%
Results
Number of Clicks
0
Number of Leads
0
Cost-Per-Lead
$0
Value of a Lead
$0
Expected Revenue
$0
Expected Profit
%0
Return on Ad Spend
0%
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